Founded on a research question
Yavelle began with a research question rather than a business plan.
In 2024 we came across deuterium depletion while reading widely in metabolic science, and what struck us first was how little known it was. There is a research literature going back to the early 1990s, an established industrial production process, and yet almost nobody in Australia had heard of any of it.
What struck us second was how it was being sold. Almost every brand in the category leads with claims the evidence does not support, which makes a genuinely interesting subject difficult for anyone serious to engage with.
That combination is what led here. Our aim is straightforward: to be a reliable supplier of a product that is precisely specified, independently verified batch by batch, and described without overstatement. Stock is held in Australia and the USA, with discounted subscription plans so you never run out.